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Personas are the AI participants in your tests. They live in an organization-wide persona library, organized into folders, and are reusable across every test and study simulation.

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Creating personas

There are three ways to create a persona:
1

Write it

Describe the persona in free text — up to 500,000 characters, so you can be as detailed as you like.
2

Upload research

Attach real research files — interview transcripts, survey exports, research reports — as PDF, DOCX, TXT, or Markdown (up to 10 MB per file, 50 MB per persona).
3

Distill

Versive’s AI distills your text and files into a structured persona, preserving specific details, numbers, and quotes from the source data.
You can also write a quick custom persona inline while configuring a test, without saving it to the library.

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What’s in a distilled persona

Everything is editable after distillation.

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Using personas in tests

  • Add any number of personas to a test; each has its own execution count (how many independent runs it performs).
  • Each persona execution is a separate test run and consumes one credit (website runs with the extended step limit can cost up to two).
  • Results are attributed to their persona, so you can compare how different user types experience the same design.

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Best practices

  • Source personas from real research. A persona distilled from ten actual interview transcripts behaves far more specifically than one written from imagination. The distiller keeps real quotes and numbers — feed it real data.
  • One persona, one segment. Don’t average two audiences into one persona (“busy parents and enterprise admins”) — make two, and run both.
  • Use execution counts for consistency. Running the same persona 3–5 times shows which findings are stable and which were one-off.
  • Maintain the library like a team asset. Name personas by segment, keep them in folders, and update them as new research comes in — your plan includes a persona limit, so prune stale ones.