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A quick tour of the building blocks you’ll see everywhere in Versive.

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Studies

A study is research with real participants: an AI-moderated survey or interview that participants complete through a link, an embed on your site, or a recruited panel. Studies collect interviews (individual participant sessions) as responses, and can be paused or archived at any time. See Studies overview.

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AI tests

An AI test simulates users instead of recruiting them: AI personas evaluate a Figma prototype, a live website, or uploaded design images and produce transcripts, findings, and prioritized recommendations in minutes. See AI tests overview.

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Personas

Personas are reusable AI participant profiles. You can write them by hand or generate them from your own research files (interview transcripts, survey exports, research docs). Personas power AI tests and can also take your studies as simulated participants — a great way to test a study before launch. See AI personas.

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Plans and usage

Versive has three plans: Free, Pro, and Enterprise. You can compare them and change your plan any time from Organization → Plans (or on the pricing page).
  • Free is built for surveys: studies with fixed-response questions only. It includes a monthly allowance of survey responses, a cap on questions per survey, one seat, and MCP access for building and analyzing surveys from your AI tools. No credit card is needed to sign up.
  • Pro adds AI credits for AI-moderated interviews and AI tests, a larger survey-response allowance, more questions per survey and seats, and unlocks insights, the assistant, AI personas, and simulations. Pro comes with a one-time 14-day trial (a payment method is required to start it; you are not charged until it ends, and you can cancel before then to return to Free).
  • Enterprise has custom limits, SSO and admin controls, API access and custom integrations, and dedicated support.
Usage is measured in two separate allowances that reset every billing cycle: Study creation, editing, and viewing results never consume anything; allowances are only used when a response or test run actually completes. When an allowance runs out, the studies or tests that draw on it pause until the cycle resets, until you top up (survey responses on every plan, AI credits on paid plans), or until you change plan. Features that need AI credits — insights, the assistant, AI personas, AI tests, and simulations — are visible on the Free plan but locked until you upgrade.

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Templates

The Library holds reusable building blocks: question templates, study templates, and email outreach templates, organized into color-coded categories. See Templates & the Library.

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Organizations

Everything in Versive lives inside an organization — your team’s workspace. An organization has its own members, folders, studies, AI tests, persona library, templates, billing, and API keys. If you belong to several organizations (common for agencies running research for multiple clients), you can switch between them from the workspace menu.

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Folders

Folders organize your studies and AI test projects. Folders can be nested, and each folder has an access policy that controls what other members of your organization can do inside it — from full access down to invite-only. See Folders & permissions.

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Roles

Access is controlled at two levels: organization roles (Owner, Admin, Creator, and Member) and study/folder roles (Owner, Full access, Editor, Commenter, and Viewer). See Organizations & roles.