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Once responses come in, two tabs on the study page do the heavy lifting: Results (individual responses) and Insights (AI analysis across all responses).

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Results

Browse responses in two views:
  • Transcript view — a list of interviews with the full conversation transcript alongside. Voice and video interviews include an audio player, video playback, and word-level timestamps.
  • Grid view — a spreadsheet with one row per respondent and one column per question, ideal for scanning structured answers.
Each interview shows the transcript, recordings (audio, video, and screen recordings if enabled), uploaded media, respondent details and metadata, duration, word count, tags, and notes. Specialized renderers show prototype task paths, tree test results, and website task sessions. Interviews move through statuses — open, in progress, paused, processing, closed (complete), screened out, and canceled — and can be archived. Simulated interviews are labeled with their persona and run number.

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Per-interview AI analysis

Every completed interview gets automatic AI analysis:
  • Summary — an overview of the conversation.
  • Sentiment — positive, neutral, or negative, with the reasoning.
  • Quality score — a rating with explanation.
  • Fraud detection — automatic flagging of spam and low-quality responses, with reasoning.

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Insights

The Insights tab analyzes the whole study:
  • Study summary — an executive overview with key bullets.
  • Per-question insights — themes, a summary, and sentiment for each question, with response counts.
  • Charts — auto-generated visualizations for quantitative questions (multiple choice, rating scales, NPS, star ratings, numbers), including bar charts and heatmaps for matrix questions.
  • Custom insights — define your own AI analysis prompts (“What pricing objections came up?”) and get reusable, reorderable insight views.

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Quotes with receipts

Every insight is backed by evidence: quotes link to the exact interview, position in the transcript, and timestamp — with one click to jump to the source.

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Analysis controls

  • Analysis mode — Basic (faster, cost-effective) or Pro (deeper analysis).
  • Regenerate — refresh the summary, a single insight, or everything after new responses arrive.
  • Scope — include or exclude incomplete transcripts and simulated interviews.

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Filtering

Filter both Results and Insights by:
  • Question answers (equals, includes, greater/less than) on quantitative types
  • Metadata fields (including hidden fields from your links)
  • Interview status — completed, archived, screened out
  • Simulated vs. real interviews
Filters support multiple values and can be saved for reuse.

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Reports

Build cross-study reports (documents or presentations) with an AI chat assistant: pull in findings from multiple studies, add custom analysis, and share the result publicly with a revocable link. Reports track whether their source studies have new data since the report was written.

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Exports

  • PDF — formatted reports with a cover page, executive summary, custom insights, and per-question pages with charts and data tables. Optimized for large studies (1,000+ responses).
  • CSV — raw response data, sanitized for Excel compatibility.

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Staying in the loop

Get notified the moment an interview completes — by email, Slack, or webhook — so you can review pilot responses right after launch and catch issues early.