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The Launch tab is where a study meets its participants. It has five sub-tabs: Link, Send, Recruit, Simulate, and Embed. Every study has a public share URL:
Anyone with the link can take the study while it’s live.

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Hidden fields & participant tracking

Append URL parameters to pass metadata into the response without asking the participant:
Parameters are stored as response metadata and available in results, filters, and CSV exports. If you’ve configured a unique identifier, include it the same way to track individual participants and enable cross-device resume.
URL parameters are visible to participants and can end up in browser history, logs, and analytics. Use non-sensitive values like source=newsletter or an opaque internal ID — never emails, names, or secrets. For individually tracked invitations, prefer personal links or the API, which keep metadata server-side.

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Participant sources

Recruiting from more than one channel? Add named sources on the Link tab. Each source gets its own share link (…/s/{studyId}?source=<key>) and can send its participants somewhere different at each exit point: This is how you give a panel its completion-code redirect while your email list still sees the thank-you page — each channel keeps its own behavior. Good to know:
  • Custom URLs must be https:// and support {param} placeholders: any parameter on the participant’s link is substituted in, which is how panel IDs and completion codes (e.g. {PID}) pass through.
  • A source’s URL key is generated from its name when created and then locked — renaming the source later never breaks links you’ve already distributed.
  • Links without a ?source=, with an unknown key, or hitting an outcome with no custom URL fall back to the study’s defaults.
  • Some sources are created for you: email outreach creates an emails source, and panel recruiting creates a respondent source (its screenout redirect is managed by Versive so panel payment tracking keeps working).

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Send (email outreach)

Invite specific people and track them individually. Each participant gets a personal link (…?vid=<token>).
  • Add participants by uploading a CSV, entering them manually, or importing from your Audience.
  • Compose emails in the built-in editor with merge fields (name, custom metadata, and the participant’s personal interview link), reusable email templates, and a preview.
  • Track delivery per recipient: delivered, opened, bounced, failed, or spam complaint — plus complete/incomplete study status.
  • Suppression is automatic: unsubscribed and bounced contacts are skipped, and every email includes one-click unsubscribe.
  • Export the participant table (links, statuses, email history, metadata) to CSV.
Email sends count against your plan’s monthly email allowance.

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Recruit (participant panel)

Recruit from a global pool of 4 million+ consumers and professionals across 150 countries, powered by Respondent. See Recruiting participants for the full workflow — screeners, incentives, statuses, and payments.

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Simulate (AI test participants)

Before launching to real people, run simulated interviews with AI personas to shake out confusing questions, broken logic, and awkward AI-interviewer behavior.
  • Pick personas and an execution count per persona (up to 10 runs per persona, 100 simulations per batch).
  • Conversational questions are simulated for real: AI Question and Exploratory questions run as full multi-turn conversations, so you can see how the interviewer probes before real participants do.
  • Simulated responses appear in your Results tab, clearly marked as simulations, and can be included in or excluded from insights.
  • Simulations consume credits like real completions.
Some question types are skipped during simulation: Prototype Task, Website Task, Tree Test, Conjoint, Media Upload, Website Link, and Calendar.

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Embed

Embed the study in your own product — as an inline widget or a modal — using the @getversive/embed SDK or a zero-code script tag. The Launch → Embed tab generates ready-to-paste snippets for your study.
Embedding requires an organization admin to allow-list your site’s domain first.
Full documentation in the Embed SDK section.

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Public result sharing

Share read-only results without inviting people into your workspace: generate public sharing links for study insights, individual interview transcripts, or reports. Links can be revoked at any time. See Collaboration.